CropLife America President Jay Vroom Speaks at SCPA’s 60th Annual Conference
New Orleans, LA – The president and CEO of CropLife America (CLA), Jay Vroom, spoke earlier today about the advancements of modern agriculture and the innovations at the foundation of the crop protection industry while presenting at the Southern Crop Production Association’s (SCPA) 60thAnnual Meeting. “We need to connect with audiences and communicate both the science behind our innovations and the passion we have for the great accomplishments underway in modern agriculture,” Vroom said in response to the growing disconnect between the agriculture industry and the general public.
Vroom addressed ongoing stewardship initiatives being led by CropLife Foundation’s StewardshipFirst, including a focus on three main areas: container management, warehouse stewardship and responsible use. A large number of CLA members have joined in supporting StewardshipFirst since its launch earlier this year.
Vroom also spoke about the great collaboration that CLA enjoys with critical organizations such as SCPA. With a portfolio of communications tools and an expert knowledge of regulatory and policy issues impacting the crop protection industry, CLA helps support SCPA in its outreach efforts on the regional level. “Partnerships with regional associations such as SCPA are a key component in advancing modern farming technology,” Vroom added. “The voices provided on the state and local level help further the cause of modern agriculture and meet tomorrow’s challenges.”
The CLA leader also updated SCPA membership on the state of the global crop protection market and the industry’s continued high investment in research and development. “Ours is a forward-looking, optimistic industry. We’re continuing a tradition of innovation in crop protection to help feed the world of tomorrow,” Vroom concluded.