CropLife America Hires Genevieve O’Sullivan as Director of Communications and Marketing

WASHINGTON, DC – Jay Vroom, president and CEO of CropLife America (CLA), announced today that Genevieve O’Sullivan joined CLA as the director of communications and marketing, effective Feb. 4. As director, O’Sullivan will develop and recommend communications, branding and marketing efforts to promote CLA’s core mission and objectives. She will also work with the communications team to produce publications and reports, as well as serve as the day-to-day contact for media.

“We are excited to have Genevieve join our communications team,” stated Vroom. “Her strong communications background, combined with an emphasis in local and state government policy work, will enhance the ability of CLA to communicate with government officials in a concise and effective manner.”

As the director of communications at the National Association of State Foresters (NASF), O’Sullivan coordinated efforts with state agencies across the country to create cohesive messages at the local and national levels. She also established branding for the association that included launching a new website, creating printed materials with a consistent identity and messaging, and traveling to industry conferences to promote the association’s work. Prior to NASF, Ms. O’Sullivan was the communications director for the Washington State Redistricting Commission, leading outreach for the commission as it engaged citizens across Washington state in the legislative and congressional redistricting process.

At CLA, O’Sullivan will report to William Kuckuck, executive vice president and chief operating officer. “Mrs. O’Sullivan’s experience with communications in both the private and public sectors will benefit CLA. With prior projects that include marketing complex messages and programs to government officials and the public, she brings energy and skills that will assist us in reaching out to existing and new audiences,” noted Kuckuck.

O’Sullivan received her bachelor of arts in political science from Western Washington University. She owns Sona Creamery and Wine Bar with her husband, Conan, in Washington, D.C.

Michael Leary