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CropLife America's Leadership

CropLife America is governed by a regionally representative Board of Directors, who serve two-year terms.
  • Jay Vroom, President and CEO

Jay J. Vroom is president and chief executive officer of CropLife America, the largest national trade organization representing developers, manufacturers, formulators and distributors of agricultural pesticides across the United States. He has held this position since election by the Board of Directors in 1989 and has been re-elected each succeeding year.

Prior to CropLife America, Vroom served as executive vice president and chief executive officer of the National Fertilizer Solutions Association, in St. Louis, Mo. (now the Agricultural Retailers Association), a nonprofit trade association representing the interests of retailers on legislative and regulatory issues. He has also served as chief executive of the Merchants Exchange of St. Louis, Mo., which provides the Mississippi River maritime and harbor communities with valuable port information and services and began his professional career on the staff of the Fertilizer Institute.

Vroom has testified numerous times before U.S. congressional and regulatory bodies, and represents the U.S. plant science solution industry internationally.

Vroom holds a bachelor’s degree in agricultural science from the University of Illinois. Raised on an Illinois farm, he continues to have an active business interest in his family business.

 

  • Beau Greenwood, Executive Vice President of Government Relations and Public Affairs

Beau Greenwood is executive vice president of government relations and public affairs at CropLife America, the largest national trade organization representing developers, manufacturers, formulators and distributors of agricultural pesticides across the United States. In this role, Greenwood heads the association’s national and state advocacy efforts.

Prior to joining CropLife America, Greenwood served in a variety of agriculture policy capacities on Capitol Hill and in the executive branch. Most recently, he served as chief of staff to Commodity Futures Trading Commissioner Fred Hatfield during the Bush Administration. His initial appointment with the Commission was as director of congressional affairs during the Clinton Administration, where he helped shape policy and direct legislative strategy cumulating in the Commodity Futures Modernization Act of 2000, which modernized U.S. futures and other derivatives trading. 

While a member of the late-Senator Howell Heflin’s (D-AL) staff, Greenwood was instrumental in writing the 1996 Farm Bill and the 1996 Food Quality Protection Act. He also served as professional staff on the House Agriculture Committee to then-Ranking Member Congressman Charlie Stenholm (D-TX).

In addition to his work in agriculture community, Greenwood also served as director of  government relations at the New York Stock Exchange (NYSE) in Washington, DC.  His work was initially dominated by the recovery and response efforts of the Wall Street community after the 9/11 attacks followed by the wave of corporate scandals including Enron and Worldcom. 

Beau began his professional career as a staff assistant to then-House Agriculture Subcommittee Chairman Charlie Rose (D-NC).

A graduate of the George Washington University, Greenwood also attended Texas A&M University.

 

  • Bill Kuckuck, Executive Vice President and Chief Operating Officer

William F.  Kuckuck is Executive Vice President and COO for CropLife America.  He is also president of CropLife America’s educational and research arm, CropLife Foundation, a 501(c)(3) organization designed to promote and advance sustainable agriculture, and the environmental-safe use of crop protection products and bio engineered agriculture. Prior to CropLife America, Kuckuck served as Executive Vice President and Chief Operating Officer of the American Farmland Trust (AFT), a Washington headquartered organization committed to helping farmers and ranchers protect their land, produce a healthier environment and build successful rural communities. Kuckuck’s professional experience includes several senior management positions in the food and agriculture sectors, having served as managing director of Marine Harvest Europe, president of Tyson Foods International and group chairman of Ralston Purina Asia/Pacific, among others.

Kuckuck, a contributing author of ‘The Future of North American Animal Agriculture,’ has also served as a lecturer on corporate governance at the University of Arkansas and was a featured speaker on the Sarbanes-Oxley Act of 2002.

Kuckuck holds a Bachelor of Science degree from University of Wisconsin, Madison in Agricultural Business Management and completed his Master of Business Administration degree at Rockhurst University. He has also completed executive programs in International Management and Logistics/Supply Chain Management. In addition, Kuckuck is an active volunteer for Habitat for Humanity and the United Way.

 

  • Dr. Barbara Glenn, Senior Vice President, Science and Regulatory Affairs

Dr. Barb Glenn is Senior Vice President, Science and Regulatory Affairs at CropLife America, Washington, DC.

She previously served as Managing Director of Animal Biotechnology in the Food & Agriculture Section at BIO, the Biotechnology Industry Organization, in Washington, DC where she was responsible for leading the animal biotechnology program that seeks to provide industry leadership on science and regulatory issues. Prior to that, Barb was the Executive Vice President – Scientific Liaison for the Federation of Animal Science Societies, in Washington, DC. Barb was also a Research Dairy Scientist with the US Department of Agriculture, Agricultural Research Service in Beltsville, MD conducting research on energy and protein metabolism in lactating dairy cows.

Barb received her Ph.D. in Ruminant Nutrition and Bachelor of Science in Animal Science from the University of Kentucky. In addition she was a Postdoctoral Research Associate with the University of Maryland. Her family is a member of the Maryland Farm Bureau, Maryland Hereford Association, Maryland Jersey Cattle Association and Maryland Holstein Association.  She is a member of the Howard County (MD) 4-H Foundation board of directors.

 

  • Rachel Lattimore, Senior Vice President & General Counsel

Rachel G. Lattimore is senior vice president and general counsel for CropLife America. As a key member of the association’s strategic management team, Lattimore provides corporate governance support to the Board of Directors and serves as a spokesperson for the crop protection industry.

Lattimore joined CropLife America in 2013 from the law firm Arent Fox LLP, where she had been a partner since 2003. She is recognized as an expert in a variety of highly-regulated business sectors such as pesticides, biotechnology, food safety and seed, and has direct experience in various litigation matters that span challenges such as federal regulation of ag biotechnology, pesticide data compensation and EPA enforcement actions.

Lattimore has authored numerous publications and presentations on issues as diverse as the Food Safety Modernization Act, expanding health and safety protection for infants and children and the precautionary principle and biotechnology.

A graduate of Duke University School of Law, Lattimore earned her Bachelor of Arts with Distinction in English from the University of North Carolina. She also earned a Bachelor of Arts with Honors from Victoria University at Wellington, New Zealand.

 

  • Doug Nelson, Senior Advisor, Trade, Intellectual Property and Strategic Issues

Douglas T. Nelson is senior advisor for trade, intellectual property and strategic issues for CropLife America. Prior to serving as CropLife America’s senior advisor for trade, intellectual property and strategic issues, Dr. Nelson was executive vice president, general counsel and secretary of CropLife America for 17 years. In addition to his current role, Dr. Nelson is also vice chair of CropLife Foundation and an adjunct professor at Johns Hopkins University Graduate School of Arts and Sciences in Washington, D.C., teaching courses on globalization and corporate law. Dr. Nelson is a member of the United States Industry Trade Advisory Committee on Trade in Chemicals (ITAC3) and Intellectual Property (ITAC15) charged with advising the U.S. Trade Representative and the Secretary of Commerce on U.S. Trade Policy, including the ongoing TPP negotiations and the upcoming EU/US Free Trade negotiations.

Prior to CropLife America, Dr. Nelson served as assistant general counsel and assistant secretary of Unilever United States, Inc. in New York, N.Y. Other previous positions included acquisitions and divestitures counsel at Union Carbide Corporation in Danbury, Conn., and associate positions at the New York law firms of Paul, Weiss Rifkind, Wharton & Garrison, and Coudert Brothers.

Dr. Nelson is an appointed member of the United States Industry Trade Advisory Committee on Intellectual Property Rights, which advises the U.S. trade representative and the Secretary of Commerce on intellectual property rights aspects of U.S. trade policy.

Dr. Nelson holds a bachelor’s degree in history from Rutgers University in New Brunswick, N.J., a master’s degree and Ph.D. in European history from Columbia University and a J.D. from the Columbia University School of Law, in New York, N.Y.

 

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