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Grown with you

A healthy lifestyle begins with sound food choices for your family, and today’s agricultural techniques help farmers and ranchers provide those meals for households around the country. Farming tools and practices, such as crop protection products and conservation tillage, are essential in growing the variety of produce regularly found at grocery stores and farmers markets.

 

Farmers continuously search for the responsible solutions that will help them manage their farm and field conditions and bring the freshest variety of produce to your local grocery store shelves. Each grower faces distinct climate and pest challenges, and they need access to all the available tools that work for their particular region to grow the healthiest crops possible. As a consumer, it’s important to understand how food is grown, including why farmers use crop protection products and other agricultural methods used today. For this reason, CLA continues to advocate for honest and balanced conversations about American agriculture.

 

Today’s farmers and ranchers are more involved than ever in talking about what they do on the farm, why they do it and how it affects each person on the planet. Agriculture affects each part of your family’s life, from the eggs in your omelet to the clothes that you wear. As agriculture evolves to keep up with consumer demand, trade, climate shifts and more, let’s talk about how agriculture will continue to grow with you.

Dear CropLife America Members and Allies

Seven billion people have one thing in common: food. From food waste to population growth to farming practices, people want to discuss agriculture in a new way. From Sub-Saharan Africa to East Asia to the U.S., there are an estimated 570 million farms worldwide. Of the more than seven billion people on Earth, 40 percent of the global workforce is employed in agriculture. Although the majority of the U.S. population is not personally involved in growing the country’s food, what you eat and feed your family is personal. From local food to “conventional” agriculture, the choices we have at the grocery store and farmers market are vast and can be confusing. Farmers, ranchers and the crop protection industry want to take the guesswork out of grocery shopping by giving consumers the tools and knowledge they need to make informed choices that are right for each person's family.

 

Modern farming practices help provide the wide selection of produce that you’re accustomed to seeing at the grocery store. From organic farming to the most innovative farming technologies, today's agriculture represents choice and choice begins with you.

 

This report celebrates the wide range of healthy food modern agriculture provides; whether you’re looking for strawberries in December or researching different growing methods, the country’s farmers and ranchers use a variety of techniques that support and sustain consumer choice. As the voice of the industry that develops, manufactures, formulates and distributes crop protection products, CLA’s members and staff work directly with regulatory agencies to improve processes and advance agricultural solutions. By continuing to further today’s technology and the precision of crop protection products, CLA’s work ensures farmers have safe and effective products that help them offer a range of fresh and nutritious produce year-round for you and your family. Modern agriculture: the choice is yours.

Vern Hawkins, Chairman, CLA Board of Directors, Syngenta Crop Protection picture Vern Hawkins signature
Vern Hawkins
Chairman,CLA Board of Directors
Syngenta Crop Protection
Jay Vroom, President and CEO, CropLife America picture Jay Vroom signature
Jay Vroom
President and CEO
CropLife America

Why Modern Agruculture?

Fruit and vegetable consumption has been linked to many health benefits: the reduced risk of cancer, diabetes, cholesterol and heart disease; an overall decreased risk of mortality; and savings in health care costs. With the responsible use of today's agricultural tools, such as pesticides, farmers are able to safely grow the healthy crops you and your family need to lead a healthy life.

  • Using today’s inputs and practices, one farm is able to grow enough food for 155 people, representing a 262 percent increase over the past 65 years.
  • Due to the increased availability of fresh food, crop protection products provide a 47.92 percent savings in overall grocery bills for a family of four in the U.S., as well as creating an additional 1,040,661 jobs that generate more than $33 billion in wages.
  • Crop protection products also help support one of the country’s most valuable exports: food. Agricultural exports continue to soar and represent approximately $152 billion in value.

 

Crop protection plays the critical role in supporting an economically thriving agricultural system in the U.S. and the productive farmland on which the system is built.

 

In addition to increasing the year-round availability of your favorite produce at the grocery store, crop protection products also contribute to stronger environmental and human health, sustainable growing practices and ecological diversity. Practices like conservation tillage, cover crops and irrigation reduce soil erosion, decrease water use and minimize agriculture’s carbon footprint. Research has shown that crop protection products play an important role in the optimization of natural resources:

 

CropLife Foundation’s StewardshipFirst™ initiative defines crop protection stewardship as the ethical management of a pesticide’s life cycle, from the product’s creation to its distribution and sale to the approved disposal of the container. Through the development of cooperative relationships with other national trade associations, grower groups, consumer advocacy organizations and regulatory bodies on the federal, state and local levels, CropLife StewardshipFirst™ works to continually improve and modernize stewardship practices; reinforce the proper use and disposal information for crop protection materials; and provide education for regulators and key stakeholders on voluntary industry stewardship initiatives. Through the CropLife StewardshipFirst™ initiative, the crop protection industry remains accountable for the conservation of natural resources through responsible pesticide use and the conscientious recycling and disposal of pesticide containers.

 

Applying pesticides responsibly and according to label instructions is especially important for pollinator health. Pollinators, particularly managed honey bees, are a vital part of U.S. farming and it is estimated that they directly impact 35 percent of the world's agriculture. Scientists have determined that several factors influence bee health, including diseases, parasites, pesticides and access to forage. The crop protection industry, farmers and beekeepers understand the importance of bees to a healthy agricultural system and environment and must use consistent communication and collaboration to protect the health of the country’s pollinators.

 

On May 19, 2015 the White House Pollinator Health Task Force released the long awaited report, National Strategy to Promote the Health of Honey Bees and Other Pollinators. The report was mandated by a 2014 presidential memorandum and outlines a strategy and research action plan to promote the health of honey bees, monarch butterflies and other pollinators. The goals of the report include assessing the impact of environmental stressors (e.g. pests, pathogens, pesticides) on pollinators; identifying lands to manage new and better habitats; and building pollinator-friendly landscapes at federal facilities. The report highlights the need for public education and advocacy on bee health with a call for more public participation in the protection of the country’s pollinators. CLA is identifying areas of collaboration and partnership, such as advancing more and better Varroa mite control products, that support pollinator health as outlined in the report, and the crop protection industry will continue to advance stewardship activities in conjunction with additional task force plans.

 

CLA also supports the public television series America’s Heartland in hosting broadcast programming and online educational resources that highlight the connection between pollinators and agriculture. Additionally, the association is a member of the Honey Bee Health Coalition, a diverse, multi-stakeholder group focused on improving the health of honey bees and other pollinators, and also strongly supports the North American Pollinator Protection Campaign.

How Modern Agruculture affects me?

In the U.S., crops must compete with approximately 30,000 species of weeds, 3,000 species of nematodes and 10,000 species of plant-eating insects, and experts estimate that 20 - 40 percent of our crops are lost globally due to plant pests and diseases. To protect against these threats, farmers use crop protection products as part of a comprehensive crop management plan. In order to provide the country’s farmers with the most innovative products, our member companies invest many years and hundreds of millions of dollars in research and testing before their new products are approved by the U.S. Environmental Protection Agency (EPA) for use on America’s farms. After the EPA first registers a product, research and testing continue; the law requires the EPA to periodically review all product registrations to ensure that they meet the latest scientific health and environmental standards. As part of the intensive registration process, each product is carefully studied to ensure human safety and minimal impact on the environment. Through legislative and regulatory advocacy outreach, CLA supports common sense policies and regulations that enhance not only the health of consumers but the health of the environment and the entire agricultural industry. We believe that sound regulation and oversight are key factors that make the U.S. agricultural system the safest in the world.

 

In 2013, the National Academy of Sciences published a report providing the federal government with scientific guidance for assessing the risk to endangered and threatened species from pesticides. CLA commends the federal government on its work to better coordinate endangered species reviews as part of EPA’s registration decision-making and Endangered Species Act (ESA) agencies’ responsibilities. However, much work remains to be done to develop and implement an approach to this review that meets all necessary legal requirements. CLA and its member companies are committed to working with the government and other interested stakeholders to develop a protective, workable and dependable process.

How does Modern Agruculture affect me? Image of Peaches How does Modern Agruculture affect me? Image of Grapes How does Modern Agruculture affect me? Image of Peas

CLA and its members also remain actively engaged on the Clean Water Act (CWA) and the final Clean Water Rule put into final form by the EPA on May 27, 2015. The final rule creates onerous, inconsistent standards that will reduce farmers’ ability to produce and will not advance clean water goals. It largely maintains the structure and framework of the proposed Waters of the U.S. rule and does not reflect the many comments submitted by the agriculture and crop protection industries. Multiple definitions in the Clean Water Rule conflict with its intent, making it difficult for growers to discern whether their fields contain jurisdictional areas and are subject to National Pollutant Discharge Elimination System (NPDES) permitting requirements.

 

However, CLA commends Senators Mike Crapo (R-ID) and Claire McCaskill (D-MO) for introducing S. 1500 on June 3, 2015, to affirm the Federal Insecticide, Fungicide and Rodenticide Act (FIFRA) and amend the CWA. The Sensible Environmental Protection Act would reverse a 2009 federal court decision in National Cotton Council vs. EPA which directed the EPA to require permits from applicators who spray over "navigable waters" as defined in the CWA. Similar legislation to address this matter has also been introduced in the House (H.R. 897). EPA estimated that the permitting requirements affect at least 365,000 applicators who perform millions of applications annually. Aquatic applicators without permits are currently subjected to fines of up to $37,500 per day. Under the Senate’s proposed legislation, pesticides applied in accordance with the FIFRA label would not be considered a pollutant and would not require NPDES permits.

Who is the Face of Today's Agruculture?  Employees and Growers

Who is the face of today's agriculture? Food and farming are universal, and every person on the planet has a stake in agriculture. However, not every person has the guidance and education to help them understand what it takes to grow the food they find on their plate three times a day or has the tools they need to talk about it effectively. From those working in the crop protection industry to farmers to consumers, agriculture is more than breakfast, lunch and dinner.

 

Employees
Did you know that between 2015 and 2020, the U.S. Department of Agriculture estimates there will be 57,900 average annual openings for graduates with bachelor’s or higher degrees in food, agriculture, renewable natural resources or the environment? Whether you’re looking for a career in agronomy, nutrition or biochemistry, the opportunities for ag grads are truly endless and highlight the importance of all agricultural areas. CLA and its members believe it is essential for those working in the agricultural industry to feel pride in what they do and have the tools they need to openly and knowledgably discuss their work. CLA’s Tell Me More initiative invites those working in the crop protection industry to share their story and provides posters, infographics and a blog to discuss how today's agriculture and pesticides relate to everyday life.

 

Growers
Today’s farmers and ranchers are more connected to consumers than ever. Whether it’s through social media channels, conferences and meetings, or farmers markets, the hardworking men and women that grow our food are hearing the country’s concerns and thoughts about American agriculture. CLA supports all farming practices that help grow safe and healthy food for communities around the world, and the crop protection products created by CLA members serve all farming system needs. With the assistance of the innovative crop protection and biotechnology tools our members produce, farmers today are able to grow more for more people around the world. CLA’s conferences and social media activity help facilitate critical discussion around food, nutrition, growing practices, science and regulation with a focus on diverse and knowledgeable viewpoints that help move the conversation about food and agriculture forward. In fact through higher social media activity and engagement, @CropLifeAmerica has earned 50 percent more retweets and replies on Twitter since 2013.

Who is the Face of Today's Agruculture? Ladies Salads Who is the Face of Today's Agruculture? Ladies Salads

Consumers
There has been a noticeable shift in the way people are talking about food in the U.S. Whether it is a discussion on growing methods, the importance of fresh produce to maintain health or the merits of local food, consumers have a heightened interest in how their food is grown. Through CLA’s latest local level outreach, we’re able to hear the concerns and thoughts about American agriculture straight from consumers. Our local initiative helps CLA and its members understand how consumers view agriculture in the U.S. and will facilitate the creation of resources to clarify questions and provide insight into today's agriculture. One such initiative, CLA’s Modern Agriculture Matters photo campaign, encourages visitors to show their support for modern farming and put their personal spin on how agriculture positively impacts their life. By submitting a photo, participants share their story and join a large network of peers who want to talk about food and farming.

 

From collaboration with large federal agencies to small local communities, CLA and its members are working to put a face on today's agriculture. By promoting farmers and ranchers on social media, we’re able to connect consumers with questions to farmers with answers. By providing a voice to crop protection industry employees, we’re able to shed a light on the reasons for pesticide use and the safety standards upheld within the industry by those who work directly in the development and formulation of such products. Connecting directly with consumers continually pushes the industry forward to create safe and sustainable crop solutions that provide nearly limitless choices at the grocery store. Every day we work with farmers, the industry and consumers to support better farming and a better world.

Why Modern Agruculture?

CLA’s strategic plan and the resulting prioritization of issues allows the association to plan and monitor where CLA resources are allocated for the benefit of our members. Tracking these priorities and the time spent on each also helps identify emerging challenges. The following chart depicts the major issues CLA dedicated resources to managing as part of its business plan during the first half of 2015.

CLA Operational Overview Issues Allocations Pie Chart
Modern Agriculture Communications
17%

Local Issues Strategy/Preemption
16%

Endangered Species Act
15%

Pollinator Health
15%

Human Health Risk Assessment
7%

Water
7%

Stewardship
4%

Harmonization
4%

Pesticide Registration Improvement Act
3%

Environmental Risk Assessment
3%

Other
9%

During 2014, the global market for crop protection products (excluding sales of herbicide tolerant traits and insect resistant seed) is estimated to have increased by 4.5 percent over 2013 to reach $56,655 million, according to the results of a market survey of the crop protection sector conducted by market research firm Phillips McDougall. Sales of herbicide tolerant (HT) and insect resistant (IR) seed into the crop protection sector increased in 2014 and overall the value of the agricultural biotechnology market, which is currently largely based on HT and IR seed, is estimated to have grown by 4.7 percent to reach $21,054 million. As a result of the increase in both the value of the conventional crop protection market and trait sector, the value of the overall crop protection sector in 2014 is estimated to have increased by 4.6 percent to $77,709 million.

 

In 2014, the overall growth of the global herbicides sector rose by approximately 1.9 percent. Sales of insecticides rose strongly by 8.6 percent, and fungicides recorded improved sales by 4.9 percent with a strong Asian soybean rust market in Brazil offsetting the negative effects of unfavorable weather conditions in the U.S. and Europe. Global sales of agrochemicals used in non-crop situations rose by 1.2 percent to $6,557 million and the value of the biotech seed market rose by 4.7 percent to $21,054 million, driven by value enhancement due to the increased adoption of stacked trait varieties as well as increased expansion in Latin America and Asia.

 

Over the next five years it is expected that fungicides will continue to lead market growth due to the products usage in developing markets. The herbicide sector should benefit from more stable prices and demand in developing markets. Lower growth is anticipated in the insecticide sector. Significant commodity price changes driven by weather and financial markets are adding substantial volatility to the crop inputs marketplace.